PDF details:
At Their Fingertips: Putting Your Ads in Their Hands
Have you ever incorporated a text code into a spot for the busy consumer on the go that would be interested in purchasing from their iPhone? ... stage (just $416 million in 2009 vs ...
http://www.hipcricket.com/Portals/0/News%202010/1.15.10%20Response%20Magazine.pdf
